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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    Companies That Use A(n)___________ Marketing Strategy Have as Many Different
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Companies That Use A(n)___________ Marketing Strategy Have as Many Different

Question 42

Question 42

Multiple Choice

Companies that use a(n) ___________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.


A) ethnocentric
B) multidomestic
C) transnational
D) meganational
E) international

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