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    Marketing Study Set 11
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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    Study of Similarities and Differences Among Consumers in Two or More
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Study of Similarities and Differences Among Consumers in Two or More

Question 275

Question 275

Multiple Choice

study of similarities and differences among consumers in two or more nations or societies is referred to as __________.


A) market synthesis
B) cross-cultural analysis
C) international sociographics
D) transnational anthropology
E) multicultural ethnocentrism

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