Multiple Choice
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-Semiotics refers to
A) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names.
B) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages.
C) a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people.
D) a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries.
E) the combination of a symbol from one language and the verbal message from another in order for companies to standardize their brand across international boundaries.
Correct Answer:
Verified
Correct Answer:
Verified
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