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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    Tendency to Believe It Is Inappropriate,indeed Immoral,to Purchase a Foreign-Made
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Tendency to Believe It Is Inappropriate,indeed Immoral,to Purchase a Foreign-Made

Question 212

Question 212

Multiple Choice

tendency to believe it is inappropriate,indeed immoral,to purchase a foreign-made product is referred to as


A) cultural ethnocentricity.
B) consumer ethnocentrism.
C) xenophobia.
D) cross-cultural bias.
E) cultural imperialism.

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