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A Company Has Decided to Enter the Global Marketplace,it Must

Question 161

Multiple Choice

a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) __________; (2) licensing; (3) joint venture; and (4) direct investment.


A) exporting
B) accreditation
C) multiparty
D) cooperative
E) franchising

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