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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    A Company Has Decided to Enter the Global Marketplace,it Must
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A Company Has Decided to Enter the Global Marketplace,it Must

Question 170

Question 170

Multiple Choice

a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) exporting; (2) licensing; (3) joint venture; and (4) __________.


A) franchising
B) shared
C) combined
D) cooperative
E) direct investment

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