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Important Product or Service Characteristics in Organizational Buying Behavior Include

Question 164

Multiple Choice

Important product or service characteristics in organizational buying behavior include which of the following?


A) A heavy emphasis is placed on quantity price discounts.
B) A heavy emphasis is placed on delivery time, technical assistance, and postsale service.
C) Direct selling to organizational buyers is the rule.
D) Market sensitive pricing and sales incentives are used.
E) Online buying over the Internet is widespread.

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