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Kristi Goes Shopping with a Friend and Notices Her Friend's

Question 33

Multiple Choice

Kristi goes shopping with a friend and notices her friend's new duct tape wallet.She thinks of her own worn wallet and realizes she needs a new one.In which stage of the consumer purchase decision process was Kristi when she had this realization?


A) information search
B) problem recognition
C) purchase behavior
D) alternative evaluation
E) pre-purchase cognition

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