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Firms Such as General Electric (GE),Johnson & Johnson,Coca-Cola,and British Airways

Question 49

Multiple Choice

Firms such as General Electric (GE) ,Johnson & Johnson,Coca-Cola,and British Airways focus their attention on __________ to maximize customer satisfaction and retention.


A) value perception
B) postpurchase behavior
C) non-competitive pricing
D) comparison pricing
E) prepurchase behavior

Correct Answer:

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