Customer Satisfaction Is an Important Focus for Marketers Because

Multiple Choice

Customer satisfaction is an important focus for marketers because

A) marketing research is an expensive proposition; the fewer times it needs be done, the better.
B) the financial value of a satisfied, loyal customer over time can be significant.
C) customer value is a non-quantifiable marketing metric.
D) attracting new customers is easier than keeping old ones.
E) a 50 percent improvement in customer retention can increase a company's profits by 5 percent.