Multiple Choice
Which of following statements is NOT true about attitudes?
A) Marketers are primarily concerned with American core values when developing advertising messages.
B) Attitudes are learned.
C) Attitudes are shaped by one's values and beliefs.
D) An attitude is a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
E) Personal values affect attitudes by influencing the importance assigned to specific product attributes.
Correct Answer:
Verified
Correct Answer:
Verified
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