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  3. Study Set
    Marketing Study Set 11
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    Exam 5: Understanding Consumer Behavior
  5. Question
    Groups of Consumers Motivated by __________ Are Those Who Look
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Groups of Consumers Motivated by __________ Are Those Who Look

Question 330

Question 330

Multiple Choice

groups of consumers motivated by __________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.


A) ideals
B) achievement
C) self-expression
D) rewards
E) success

Correct Answer:

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