The VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical

Multiple Choice

the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors