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Are a Consumer Electronics Manufacturer and Will Introduce a New

Question 36

Multiple Choice

are a consumer electronics manufacturer and will introduce a new high-quality Internet-capable,3D LED HDTV during the next six months.In the past,you have had success using lifestyle analysis,particularly the VALS system,to help you profile your customers.Which of the following VALS profiles would be the most logical target market for your new product?


A) Survivors
B) Believers
C) Experiencers
D) Achievers
E) Innovators

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