Multiple Choice
Opinion leaders refer to
A) individuals within an organization who influence decision-making.
B) individuals who are able to use moral suasion to get others to comply with the latest trends.
C) individuals in an organization who encourage other paid individuals to forward marketer-initiated messages to others via e-mail, social networking websites, and blogs.
D) individuals who exert direct or indirect social influence over others.
E) individuals who are able and willing to cut red tape and move an organization's marketing program forward.
Correct Answer:
Verified
Correct Answer:
Verified
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