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Consumers Are Committed to Brands with a Strong Link to Social

Question 18

Multiple Choice

consumers are committed to brands with a strong link to social action.An example of this would be


A) McDonald's "I'm Lovin It" campaign.
B) Brita's "Filter for Good" campaign.
C) Imagine Babyz video game.
D) Liz Claiborne's "Claiborne for Men" campaign.
E) Samsung's "The Jitterbug" campaign.

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