18 Months,Warner-Lambert Co

Multiple Choice

18 months,Warner-Lambert Co.was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The FTC imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds.This is an example of the FTC action of

A) corrective advertising.
B) deceptive advertising.
C) unethical advertising.
D) cease-and-desist advertising.
E) self-regulation.