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    Marketing Study Set 11
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    Exam 3: Scanning the Marketing Environment
  5. Question
    Better Business Bureau (BBB)tries to Use __________ to Get Its
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Better Business Bureau (BBB)tries to Use __________ to Get Its

Question 84

Question 84

Multiple Choice

Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.


A) the FTC
B) industry trade associations
C) moral suasion
D) the courts
E) competitors

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