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    Marketing Study Set 11
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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    Reward to a Business Firm for the Risk It Undertakes
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Reward to a Business Firm for the Risk It Undertakes

Question 126

Question 126

Multiple Choice

reward to a business firm for the risk it undertakes in marketing its offerings is referred to as


A) shareholders' equity.
B) profit.
C) assets.
D) contribution margin.
E) goodwill.

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