Which of the Following Statements About Strategy Is Most Accurate

Multiple Choice

Which of the following statements about strategy is most accurate?

A) An organization can be all things to all people because it has access to all the resources it needs to discover and satisfy the needs and wants of its target markets.
B) The marketing department helps to both set an organization's direction and move it there.
C) The American Marketing Association (AMA) recently has established the definition of strategy.
D) Strategy is an organization's short-term course of action designed to deliver a broad customer experience while achieving its goals.
E) Only start-up organizations must develop strategies to help them (1) raise capital and (2) focus and direct their efforts to accomplish their goals.