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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    With a Low Share of Slow-Growth Markets That May Generate
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With a Low Share of Slow-Growth Markets That May Generate

Question 116

Question 116

Multiple Choice

with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as __________.


A) dogs
B) cash cows
C) stars
D) question marks
E) hedgehogs

Correct Answer:

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