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  3. Study Set
    Marketing Study Set 11
  4. Exam
    Exam 2: Developing Successful Organizational and Marketing Strategies
  5. Question
    Marketing __________ Is Defined as the Means by Which a Marketing
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Marketing __________ Is Defined as the Means by Which a Marketing

Question 4

Question 4

Multiple Choice

marketing __________ is defined as the means by which a marketing goal is to be achieved,usually characterized by a specified target market and a marketing program to reach it.


A) plan
B) tactic
C) strategy
D) concept
E) action

Correct Answer:

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