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    Marketing Study Set 11
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    Whether an Individual Is Buying for Personal or Household Use,or
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Whether an Individual Is Buying for Personal or Household Use,or

Question 179

Question 179

Multiple Choice

Whether an individual is buying for personal or household use,or an organization is buying for its own use or for resale,the individual or organization would be considered


A) a prospective customer.
B) the primary marketing decision maker.
C) a potential distributor.
D) an informed buyer.
E) an unqualified prospect.

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