Which of the Following Statements About Marketing Departments Is Most

Multiple Choice

Which of the following statements about marketing departments is most accurate?

A) The marketing department should work with people solely within its own department.
B) The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
C) The marketing department is responsible for only the 4Ps.
D) The marketing department is responsible for market research, supervision of product development, and product promotion.
E) The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.