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    Marketing Study Set 11
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    Exam 1: Creating Customer Relationships and Value Through Marketing
  5. Question
    First Objective in Marketing Is to Discover Consumer __________
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First Objective in Marketing Is to Discover Consumer __________

Question 156

Question 156

Multiple Choice

first objective in marketing is to discover consumer __________.


A) diversity of opinion to create advertising messages
B) income to determine the ability to pay
C) lifetime value
D) characteristics to segment markets
E) needs to identify reasons for buying

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