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Marketing Manager's Controllable Factors-Product,price,promotion,and Place-That Can Be Used to Solve

Question 54

Multiple Choice

marketing manager's controllable factors-product,price,promotion,and place-that can be used to solve a marketing problem are referred to as the __________.


A) marketing concept
B) marketing mix
C) marketing program
D) environmental forces
E) marketing toolbox

Correct Answer:

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