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    Marketing Study Set 11
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    Cluster of Benefits That an Organization Promises Customers to Satisfy
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Cluster of Benefits That an Organization Promises Customers to Satisfy

Question 256

Question 256

Multiple Choice

cluster of benefits that an organization promises customers to satisfy their needs is referred to as a(n) __________.


A) core benefit proposal
B) product protocol
C) marketing program
D) customer value
E) customer value proposition

Correct Answer:

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