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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    Idea That Individuals and Organizations Are Accountable to a Larger
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Idea That Individuals and Organizations Are Accountable to a Larger

Question 143

Question 143

Multiple Choice

idea that individuals and organizations are accountable to a larger society is known as


A) the societal marketing concept.
B) social responsibility.
C) consumerism.
D) sustainable development.
E) capitalism.

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