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    Marketing Study Set 11
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    An Individual Organization Directs Its Marketing Activities and Allocates Its
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An Individual Organization Directs Its Marketing Activities and Allocates Its

Question 61

Question 61

Multiple Choice

an individual organization directs its marketing activities and allocates its resources to benefit its customers is known as __________.


A) microeconomics marketing
B) cultural marketing
C) micromarketing
D) macromarketing
E) megamarketing

Correct Answer:

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