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    Information Systems in Organizations
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    Exam 5: Information Systems for the Enterprise
  5. Question
    Which of the Following Metrics Is Useful for Evaluating CRM
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Which of the Following Metrics Is Useful for Evaluating CRM

Question 73

Question 73

Multiple Choice

Which of the following metrics is useful for evaluating CRM strategy?


A) turnover costs
B) average performance ratings
C) total revenue
D) demand forecast accuracy

Correct Answer:

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