A Key Benefit of Using the Balanced Scorecard to Evaluate

Multiple Choice

A key benefit of using the balanced scorecard to evaluate business performance is that:

A) it is simple to implement.
B) individual performance measures each have their limitations; the balanced scorecard gives a broader picture of performance.
C) it is limited to financial measures, and so it keeps the focus on the "bottom line".
D) it is a standardized measure, and so it can be readily used to compare companies in different industries on a consistent basis.