Multiple Choice
A newly launched, Hong Kong based e-commerce website that sells child-care products wants to build trust amongst its target customer segment, women in the age range of 20 to 35 years in China. Which of the following measures would be the most effective in building trust toward the website?
A) "seal of approval" from international organizations
B) the store's association with a portal, such as Yahoo!
C) favorable endorsements from customers' peers
D) higher expenditure on advertising and sales promotions
Correct Answer:
Verified
Correct Answer:
Verified
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