The Analysts at Brittos, a Brand of Ice-Cream, Recently Were

Multiple Choice

The analysts at Brittos, a brand of ice-cream, recently were asked to assess revenue generated over the past five years to observe seasonal and historical trends. After extensive analysis, they arrive at the conclusion that the sales were highest during the months of July and August, the summer months in the country, and an all-time low during January, the peak of winter. Which of the following tools would have best helped them arrive at the above conclusion?

A) goal seeking analysis
B) forecasting
C) market basket analysis
D) what-if analysis