Multiple Choice
Rolleigh Corp.identifies growth by new product development and product improvement as the number one corporate goal.An employee at Wrigley's,one of Rolleigh's wholly-owned subsidiaries,developed an innovation to an existing product that would directly address a shortcoming in the similar product offered by Rolleigh's closest competitor.Wrigley's current Return on Investment (ROI) is 15%,but the product innovation is expected to generate ROI of only 12%.Awarding bonuses to subsidiary managers based on ROI could result in:
A) goal conflict
B) information overload
C) goal congruence
D) decreased value of information
Correct Answer:
Verified
Correct Answer:
Verified
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