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    Managerial Accounting Study Set 7
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    Exam 1: Managerial Accounting and the Business Environment
  5. Question
    Companies That Adopt a Customer Intimacy Strategy Are in Essence
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Companies That Adopt a Customer Intimacy Strategy Are in Essence

Question 38

Question 38

True/False

Companies that adopt a customer intimacy strategy are in essence saying to their target customers,"The reason you should choose us is because we understand and respond to your individual needs better than our competitors."

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