An Australian Manufacturer of Sunscreen Is Contemplating Using Funds to Purchase

Multiple Choice

An Australian manufacturer of sunscreen is contemplating using funds to purchase courtside advertising at major tennis matches such as the French Open and the US Open. Advertising at such well-viewed international events will then raise the domestic sales of the manufacturer's products. Which of the following factors will probably raise the LEAST difficulties when comparing the costs and benefits associated with this particular decision?

A) The costs and benefits will not be expressed in common terms.
B) The costs will be incurred well before any benefits are likely to be seen.
C) The costs and benefits will be difficult to measure.
D) The costs and benefits will be in different currencies.