The Societal Marketing Concept Sees All Marketers Adhering to Principles

Multiple Choice

The societal marketing concept sees all marketers adhering to principles of social responsibility in the marketing of their goods and services which means that:

A) marketers should focus on satisfying the needs and wants of their target market.
B) marketers should focus on preserving the environment and enhancing the well-being of society.
C) marketers should balance the needs and wants of their target markets in ways that preserve and enhance the well-being of consumers and society.
D) marketer should balance the needs and wants of their target markets with their business objectives.