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    Consumer Behaviour Study Set 1
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    Exam 3: Consumer needs and motivation
  5. Question
    Julie Rushed Out to Buy a Jumper of Her Favourite
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Julie Rushed Out to Buy a Jumper of Her Favourite

Question 130

Question 130

Multiple Choice

Julie rushed out to buy a jumper of her favourite AFL team. Julie's motive would most likely be classified as:


A) emotional.
B) rational.
C) being based on the 'reasonable man' theory.
D) psychological reactance.

Correct Answer:

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