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    Consumer Behaviour Study Set 1
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    Exam 3: Consumer needs and motivation
  5. Question
    A Woman Who Cannot Afford an Omega Watch May Convince
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A Woman Who Cannot Afford an Omega Watch May Convince

Question 62

Question 62

Multiple Choice

A woman who cannot afford an Omega watch may convince herself that a Swatch watch has an image she clearly prefers. This is an example of:


A) failure.
B) change in taste.
C) frustration.
D) substitute goal.

Correct Answer:

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