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    Consumer Behaviour Study Set 1
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    Exam 3: Consumer needs and motivation
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    The Desire to 'Be My Own Boss' Is Most Likely
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The Desire to 'Be My Own Boss' Is Most Likely

Question 54

Question 54

Multiple Choice

The desire to 'be my own boss' is most likely found in those driven by the trio of needs classification of:


A) safety.
B) power.
C) achievement.
D) self-esteem.

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