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    Consumer Behaviour Study Set 1
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    Exam 3: Consumer needs and motivation
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    The Measurement of Motives
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The Measurement of Motives

Question 112

Question 112

Multiple Choice

The measurement of motives:


A) depends on hypothetical constructs.
B) cannot be tangibly observed.
C) cannot be determined by a single reliable index.
D) all of the above.

Correct Answer:

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