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    Consumer Behaviour Study Set 1
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    Exam 3: Consumer needs and motivation
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    The Practitioner Regarded as Providing the Basis for the Development
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The Practitioner Regarded as Providing the Basis for the Development

Question 138

Question 138

Multiple Choice

The practitioner regarded as providing the basis for the development of motivational research is:


A) Dr Ernest Dichter.
B) Sigmund Freud.
C) Adam Maslow.
D) Henry Murray.

Correct Answer:

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