Multiple Choice
The 'Big Five' personality characteristics for brands differ than those for consumers. For clothing brands the 'Big Five' broad characteristics have been identified as: excitement, sincerity, sophistication, _______ and _______.
A) competence and ruggedness
B) ruggedness and dependability
C) trustworthiness and dependability
D) competence and trustworthiness
Correct Answer:
Verified
Correct Answer:
Verified
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