Stimuli That Conflict Sharply with Expectations Often Receive More Attention

Multiple Choice

Stimuli that conflict sharply with expectations often receive more attention than those that conform to expectations. Marketers have been accused of using sexuality in advertising. Which of the following statements is most correct?

A) In ads where sexual content was relevant to the brand, the brands were remembered the least.
B) In ads where sexual content was irrelevant to the brand, the brands were remembered the most.
C) In ads where sexual content was irrelevant to the brand, the ad was remembered but the brand wasn't.
D) Wherever sexuality was used, the brands were remembered.