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    Consumer Behaviour Study Set 1
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    Exam 5: Consumer perception
  5. Question
    The Perception of Stimuli in Chunks of Information Rather Than
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The Perception of Stimuli in Chunks of Information Rather Than

Question 96

Question 96

Multiple Choice

The perception of stimuli in chunks of information rather than as discrete bits is termed as:


A) closure.
B) selective exposure.
C) selective attention.
D) grouping.

Correct Answer:

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