Multiple Choice
The service industry faces a challenge when setting a price for intangible products. Three types of pricing strategies, based on customer perception of the value provided by the purchase, have been postulated. Which of the following is not one of the strategies?
A) Satisfaction-based pricing.
B) Relationship pricing.
C) Reference pricing.
D) Efficiency pricing.
Correct Answer:
Verified
Correct Answer:
Verified
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