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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 5: Consumer perception
  5. Question
    In the Absence of Actual Experience with a Product, Consumers
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In the Absence of Actual Experience with a Product, Consumers

Question 31

Question 31

Multiple Choice

In the absence of actual experience with a product, consumers often 'evaluate' quality on the basis of _____ cues.


A) intrinsic
B) superficial
C) extrinsic
D) internal

Correct Answer:

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