Multiple Choice
An American study for a consumer advocacy organisation found that consumers often cannot differentiate among various cola beverages and that they base their preferences on _____ cues such as packaging, pricing, advertising and peer pressure.
A) extrinsic
B) intrinsic
C) positive
D) negative
Correct Answer:
Verified
Correct Answer:
Verified
Q98: When it comes to selective perception, which
Q99: Staying brand loyal is one way in
Q100: From the consumer's perspective, what are the
Q101: 'Any unit of input to any of
Q102: The subconscious method that consumers use to
Q104: People have a need for _. If
Q105: Disguised stimuli not readily recognised by readers
Q106: A café owner is wondering how much
Q107: There is evidence that subliminal stimuli may
Q108: It is more difficult for consumers to