Multiple Choice
Which of the following statements regarding 'consumer response' is false?
A) A consumer's response does not necessarily include a purchase.
B) A response is not tied to a need in a one-to-one fashion.
C) A consumer's response is not tied to the consumer's learning but to their involvement.
D) How individuals react to a drive or cue, how they behave, constitutes their response.
Correct Answer:
Verified
Correct Answer:
Verified
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