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    Consumer Behaviour Study Set 1
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    Exam 6: Consumer learning and involvement
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    _____ Is Our Ability to Make the Same Responses to Slightly
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_____ Is Our Ability to Make the Same Responses to Slightly

Question 87

Question 87

Multiple Choice

_____ is our ability to make the same responses to slightly different stimuli.


A) Stimulus discrimination
B) Stimulus generation
C) Stimulus generalisation
D) Classical conditioning

Correct Answer:

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